Investing in Staff Specialization for Vet Practice Growth

A well-trained team can make your life easier and improve your practice’s bottom line. 

Instead of trying to do everything yourself, you can delegate to someone your trust—so you can do more. 

Delegating is all about balance. There’s always a tug-of-war between giving someone enough responsibility that they feel valued, trusted, and professionally stimulated, while also not overburdening that person with more than they can reasonably handle.

It helps to communicate with your team, keeping in mind that their needs may change over time. It’s also important to make sure your highly qualified team members are fairly compensated, so they won’t need to seek out a better-paying position after they’re trained.

However, done well, there is definitely value in investing in your wonderful team members. 

Here are just a few ways to do that…

Formal Training and Certifications

The NAVTA (National Association of Veterinary Technicians in America) offers several official certifications through their Committee on Veterinary Technician Specialties. Some of the specialties include…

• Emergency and Critical Care Technicians.

• Dental Technicians.

• Internal Medicine Technicians.

• Technicians in Anesthesia and Analgesia.

• Zoological Medicine Technicians.

What does certification mean, exactly?

To take an example, there could be a lot of value in hiring a dental RVT. This is a tech or nurse who specialized in the field of veterinary dentistry.

According to the Academy of Veterinary Dental Technicians (AVDT), their members have immense knowledge of pet dental diseases and can help to educate clients on the importance of oral health, as well as on procedures the doctor may need to perform during a dental. 

This knowledge comes from a minimum of 3,000 hours of veterinary dentistry training, training under a mentor from the AVDT program, and a 2-phase (written and practical skills) exam. 

So, having a dental RVT could save you a lot of time in client communication, while also instilling trust in clients that the whole team is knowledgeable and cares about their pet.

You also know a dental RVT is a person you can trust to help you perform dental procedures efficiently.

So far as this program and other formal training programs go, you could look to hire someone who already has this certification.

Or, if possible for your practice, it may be worth it to help invest in the process for a team member whom you know will be staying with you long-term.

Continuing Education Events

In addition to CE for veterinarians and veterinary students, large conferences such as VMX also offer a wealth of choices for technicians/nurses, practice managers, and other support staff.

Topics covered often include…

• Various skills for vet techs, ranging from daily procedures to emergency and critical care.

• Hiring and employee evaluation best practices for managers.

• Social media and marketing tips.

• Communication skills.

• And more…

Supporting your team members in learning these new skills could help to add more technical capabilities to your practice, ease team communications, and make your practice’s daily operations smoother.

If sending team members to a big conference isn’t an option yet (which may very well be the case until your new practice gets established), look for local events. 

Sometimes, emergency vet hospitals or local veterinary specialists offer CE events for community veterinary practices in topics such as pet CPR.

In-House Training

Having an in-house training program for your new hires is a very common method of bringing new team members up to speed. Done well, it can be very efficient and help new employees bond to their team members.

However, it’s important to go about it the right way. Here are a few tips…

• Have a comprehensive resource—such as a staff training manual covering client communication, dress code, fecal interpretation, etc.—in a place that’s easy to access, such as a physical binder or computer file.

• Ask your new hire about their previous experience, and what questions they have for you.

• Set up a timeline, so the new employee knows exactly what they need to learn and by when.

• Decide who is doing the training. Make sure that person is up for the job—rather than viewing it as a burden, they should be someone who enjoys teaching others.

• Have check-ins during the training process—both to see if the new hire is doing their part to learn, and to be sure they’re not overwhelmed.

Learning to “Let Go”—So You Can Thrive

As a veterinary practice owner, delegating your tasks can be hard at first. 

After all, you’ve just built the practice you dreamed of, and you might feel a strong desire to have a hand in every aspect of your daily operations.

It can be challenging to let go of that need to oversee everything.

Also, delegation is not necessarily something to be taken lightly. You must be sure you have team members you trust to take on important responsibilities. 

However, once you allow your talented team to take on the responsibilities they’re trained to do, that can mean better professional satisfaction for them, and less “overwhelm” for you.

It can allow you to do more with your time each day while expanding your reach in terms of both patient care and income potential.

Written by: Dr. Tammy Powell, DVM

Social Media Tips to Grow Your Veterinary Practice Today

Which Platforms Matter Can Work for your Hospital?

You spend all day running your practice and seeing patients. So maybe social media seems like an unwelcome burden on top of your already-busy days.

However, it’s best to think of social media as an advantage rather than a burden… 

Done well, social media can bring in new clients, help current clients bond to your practice, and boost your practice’s reputation.

This can make social media well worth your time.

How to Use Social Media to Your Advantage

Here are some of the advantages of developing your social media presence…

• Building your practice’s reputation.

Social media gives a “window” or “sneak peek” into what your veterinary practice is like, which is part of your branding and also helps establish trust.

• Finding new clients.

Many potential clients choose a veterinarian not only by looking at websites and online reviews but also by looking at social media.

• SEO/Searchability.

Social media isn’t a replacement for an optimized, searchable website. However, it can aid your other efforts to show up higher in online search results.

• Nurturing existing clients.

Social media is a great way to keep in touch and nurture your relationship with current clients—so they would never dream of taking their pets anywhere else.

• Building trust during social distancing and curbside service.

During the last year, your online presence may be more important than ever…

Because of the pandemic and curbside service, clients can’t observe your clinic firsthand or see the caring way you work with their pets.

Social media can give clients an idea of what’s happening behind the scenes—which may promote a sense of trust and confidence while they wait in the car for their pet to return.

• Free marketing!

Some social media advertising is paid. However, you can post plenty of content and pictures for free!

Which Platforms Matter?

Maybe you’re convinced of the benefits—but, you have no idea where to start…

That’s normal. Keep in mind that social media management can be a full-time job and profession—so don’t expect to be an expert overnight.

Instead, ease your way in with 1-2 of the following platforms…

• Facebook is tried and true, and a great place to start.

• Instagram is another popular, growing platform, especially for Millennials (the US’s largest pet-owning population).

• YouTube. If you’re comfortable posting videos (which can be simple, short videos you record on your phone), YouTube is a great option. 

• Twitter and other platforms. Feel free to start these if you’re interested. But the three platforms listed above are usually the best bets for veterinary practices.

What Should You Post?

The key is authenticity, and visual posts (i.e. pictures and videos do better than just text).

Rather than stock photos, people want to see pictures of you and your team in action. Try to capture the times when your team is smiling and enjoying caring for pets.

Also, try your hand at simple, inexpensive tools to create infographics, such as Canva.

With that in mind, here are a few post ideas…

• Timely information and events, like holiday safety for pets in December, toxic plants to be aware of in springtime, local animal shelter fundraisers, or sharing information about your team members during National Vet Tech Week.

• Anything that encourages engagement (response to your post). For example, ask your followers which pet topics they’d like to learn about. Or put out a request for people to post pictures of their own pets. 

• Contests. For example, if you request pet photos, select one of the photos to receive a small prize like a bag of treats.

• Discounts or special offers, such as discounts during the dental month. 

• Special announcements. Share a picture and some information on any new team members you hire. Or announce closures during inclement weather.

• Cute animals! Cute animal photos and videos are hugely popular on the internet—giving you an advantage as a pet professional. Share pictures of your team members’ pets, or pics of your patients (with the client’s written consent, of course, since confidentiality rules still apply—but many clients are happy to have their pet’s picture posted!). 

• Educational content. Explain to pet owners what sorts of parasites live in your area, what are the signs of a sick pet, how to read cat body language or anything else that may be of interest. 

• Videos. Record instructional videos on how to properly clean a dog’s ears or how to administer a pill, for example. 

How to Find the Time

Here are some tips for fitting social media into your schedule…

• Decide who will be posting on social media, whether that’s you or a team member.

Don’t assume that a team member who spends a lot of time on their own social media profile will be able to manage your pages—because personal and business social media management are two different animals. 

If delegating, provide guidance on goals, strategy, and what is/isn’t an appropriate post.

• Set realistic goals.

Initially, this could be as simple as posting once per week. This is less than social media gurus say you should post—but it’s better than setting a lofty goal and then abandoning it and never posting at all.

Once you’re more comfortable, allow your strategy to evolve over time.

• Create a “cheat sheet.” 

Write down ideas of what to post, which may include some of the examples listed above. Then, you won’t be out of ideas when it’s time to post—you’ll have a reserve of ideas to draw from.

• Put social media time into your calendar, just as you would a patient’s appointment. That way, you won’t miss it.

This should include checking your platforms daily and responding to any questions and comments—in the beginning, this shouldn’t take longer than 5-10 minutes per day. 

• Watch which posts get the most engagement.

“Likes” are good, but comments on a post are even better. Try to produce more of the types of posts that get engagement.

• When you’re ready, it may be worth it to invest in a professional marketer or social media expert who is familiar with the veterinary industry.

Consistency pays off over time. So keep it up—you’ll be happy you did!

Written by: Dr. Tammy Powell, DVM

Why Fear Free Certification® Gives Your Practice an Edge

As a veterinarian, you go out of your way to make your patients comfortable. 

So, if you can do something to help dogs and cats have a better, less stressful doctor visit—while also giving your practice a competitive advantage—it’s a win-win!

Fear Free Helps Patients and Clients

Fear Free is a voluntary set of standards that can be implemented to the benefit of your patients’ mental and emotional health. It helps dogs and cats feel more at ease while visiting your practice.

As the Fear Free motto says, you’ll be “taking the ‘pet’ out of ‘petrified’.”

This improves your patients’ wellbeing. It can also make it easier for clients to bring their pets to see you since clients are more comfortable when their pets are at ease during a visit.

Also, Fear Free principles involve client education and empowerment. There are even online resources you can recommend to clients at Fear Free Happy Homes.

What Does It Mean to Be Fear Free?

Fear Free involves alleviating fear, anxiety, and stress in pets. To do this, it’s important to think about the visit from a pet’s perspective.

Along these lines, there are a few different aspects to think about for your practice, including…

• A pet’s physical and emotional comfort. To improve their experience, you could…

  • Have a calm, quiet place for treatments and procedures, with nonslip surfaces on floors and tables.

  • Use treats to distract pets during any unpleasant procedures such as vaccines or blood draws.

  • Make all needles single use only (i.e. change to a new needle to administer a vaccine after drawing it up).

  • Offer elevated platforms and hiding places for cats.

  • If possible, use separate entrances and waiting rooms for dogs and cats.

• Consideration for a pet’s sensitive nose. 

  • Clean with products that don’t have irritating, residual odors or cause “nose blindness” (this is where a strong odor causes temporary loss of a pet’s ability to explore the environment via smell, and this can create fear or nervousness).

  • Use pheromone products.

  • Consider air sterilizers to reduce odors that may be distressing to a dog or cat, such as odors of other pets, cleaning supplies, etc.

• Consideration for other senses such as hearing.

  • Instruct all staff to use calm behavior and “inside voices.”

  • If possible, integrate insulated walls to block noises from barking, or background noise from medical equipment.

• Client education.

  • Schedule appointments in a way that not only gives enough time for pets to acclimate to the environment but also allows for non-rushed appointments and adequate client education.

  • Make take-home Fear Free resources available to clients.

• Medical records.

  • Add standardized measures of the patient’s emotional health, physical pain, and level of stress during each visit to the medical record.

  • Use this information to improve a patient’s experience and emotional health.

• Team culture and training.

  • Educate all team members on Fear Free principles, and use standard operating procedures.

  • Recognize and celebrate successes.

• Maintaining a high standard of Fear Free care.

  • Teach staff to observe a pet’s body language so improvements can be made if a pet shows signs of fear, anxiety, or stress.

  • Include pre-visit preparation to help clients bring their pet in as calm a state as possible.

How to Seek Fear Free Certification®

If you decide to implement Fear Free principles, you can seek certification. 

This certification is something you can display so clients understand the measures you’ve taken to set yourself apart as a practice, and how it all makes for a better experience for their pets.

Fear Free Certification® can be sought by individual veterinarians, by pet professionals (trainers, groomers, etc.) and by animal shelters.

You can also seek certification as a veterinary practice.

Individual certification is great. But, certification of your entire practice promotes Fear Free culture as a part of everything your team does.

To seek certification, check out the Fear Free website, where you can do a self-assessment, and when you’re ready to schedule an onsite visit with a Practice Certification Veterinarian to get your Fear Free Certification®.

Certification even includes marketing materials, to help you show off your amazing achievement to clients so they understand the value you deliver.

Written by: Dr. Tammy Powell, DVM

Navigating the World of Mobile Veterinary Home Services

The Future of Pet Healthcare: Mobile Veterinary Services Explored

In the ever-evolving landscape of veterinary medicine, the emergence of mobile veterinary home services has become a transformative force, ushering in a new era of convenience, comfort, and personalized care for both pet owners and their cherished companions.

For veterinarians contemplating this exciting venture, our comprehensive guide is designed to equip you with the knowledge and strategies needed to establish a thriving mobile veterinary practice, complete with tips on sourcing quality used equipment.

Unwrapping the Charms of Mobile Veterinary Home Services

The allure of mobile veterinary home services extends its embrace to both pet owners and veterinarians, reshaping the pet care experience in unprecedented ways.

For Pet Owners:

• Convenience Redefined: Bid farewell to the stress of transporting pets to traditional veterinary clinics, as mobile services eliminate this hassle for both pets and owners.

• Home Sweet Home: Embrace in-home care, allowing pets to undergo examinations and treatments in their familiar and cozy environments, potentially reducing stress-induced behavioral issues.

• Tailored Scheduling: Extend flexibility in appointment scheduling, accommodating the bustling lifestyles of pet owners and the unique needs of their furry companions.

For Veterinarians:

• Personalized Connections: Forge personalized relationships with pet owners and their companions, offering a unique level of attention and care.

• Breaking Clinic Boundaries: Escape the traditional clinic setting, enjoying a distinctive work environment.

• Autonomy and Control: Revel in a sense of autonomy and control over your practice, steering it in the direction you envision.

Must-Have Equipment for Your Mobile Veterinary Clinic

Ensuring the delivery of comprehensive veterinary care at your clients' doorsteps requires the right equipment.

Consider sourcing quality used equipment from platforms like [usedvetequipment. com](https://www.usedvetequipment.com/):

• Portable Examination Table

• Basic Diagnostic Tools: Stethoscope, otoscope, and ophthalmoscope.

• Essential Medications and Supplies: Be prepared for common pet ailments.

• Waste Disposal System

• Portable Laboratory Equipment: Facilitate in-house blood and urine tests.

• Reliable Transportation: A vehicle to ferry your equipment and supplies.

Crafting a Dynamic Marketing Strategy

Effective marketing is the linchpin for success. Consider these strategies to raise awareness and attract clients:

• Forge a Robust Online Presence: Develop a professional website, engage on social media, and showcase testimonials for credibility.

• Community Collaboration: Partner with local businesses, shelters, and groomers to cross-promote your services. Attend community events and pet fairs to flaunt your expertise.

• Competitive Pricing and Packages: Lure in new clients with introductory packages or discounts, tailoring your pricing to cater to specific needs.

• Emphasize Convenience and Personalization: Highlight the unique advantages of mobile veterinary services, focusing on convenience, stress reduction, and personalized attention.

Navigating the Regulatory Maze

Before setting sail with your mobile veterinary practice, acquaint yourself with the regulatory landscape in your jurisdiction:

• Obtain Necessary Licenses and Permits: Secure a mobile veterinary license or permit.

• Vehicle Standards: Ensure your vehicle adheres to safety and sanitation standards.

• Meticulous Record-Keeping: Maintain thorough records of patient care, staying in line with veterinary practice standards.

Why Mobile Veterinary Home Services Are The Savvy Choice

Opting for mobile veterinary home services isn't just a trend; it's a smart choice with numerous advantages:

Cost Efficiency: Bid farewell to hefty overhead costs associated with traditional clinics.

Flexibility in Schedule: Design your work hours for an optimal work-life balance.

Broadened Clientele: Reach a diverse clientele, including those with mobility challenges or multiple pets.

Job Satisfaction: Experience the joy of providing personalized care in a relaxed and stress-free environment.

In Conclusion

Embarking on the path of mobile veterinary home services promises a fulfilling and rewarding career. By adhering to these comprehensive guidelines and considering the option of sourcing quality used equipment, (or even new equipment) you can successfully build a thriving business that caters to the unique needs of both pet owners and their cherished companions.

Mobile Veterinary Home Services: A Comprehensive Guide

The Convenience Revolution: A Deep Dive into Mobile Veterinary Home Services

In the ever-evolving realm of veterinary medicine, mobile veterinary home services have emerged as a game-changer, offering convenience, comfort, and personalized care to pet owners and their furry companions.

If you're a veterinarian contemplating this exciting venture, this comprehensive guide will equip you with the knowledge and strategies to establish a thriving mobile veterinary practice.

The Allure of Mobile Veterinary Home Services

Mobile veterinary home services present a plethora of benefits for both pet owners and veterinarians.

Convenience for Pet Owners:

• Eliminates the hassle of transporting pets to traditional veterinary clinics, reducing stress and anxiety for both pets and owners.

• Offers in-home care, allowing pets to be examined and treated in their familiar and comfortable environment, potentially reducing stress-induced behavioral issues.

• Provides flexibility in scheduling appointments, catering to busy lifestyles, and accommodating pets with special needs.

Advantages for Veterinarians:

Enables personalized attention and relationship building with pet owners and their furry companions.

Offers a unique work environment, breaking away from the traditional clinical setting.

Provides a sense of autonomy and control over one's practice.

Essential Equipment for Your Mobile Veterinary Clinic

To ensure you can provide comprehensive veterinary care at your client's homes, you'll need to invest in the following equipment:

• Portable examination table

• Basic diagnostic tools, such as a stethoscope, otoscope, and ophthalmoscope.

• Essential medications and supplies for common pet ailments.

• Waste disposal system.

• Portable laboratory equipment for in-house blood and urine tests.

• A reliable vehicle to transport your equipment and supplies.

• Shop for used equipment. https://www.usedvetequipment.com/

Crafting a Winning Marketing Strategy

Effective marketing is crucial for raising awareness about your mobile veterinary services and attracting clients. Here are some key strategies to consider:

• Establish a Strong Online Presence: Create a professional and informative website that clearly outlines your services, location, and contact information. Utilize social media platforms to engage with potential clients, share educational content, and showcase testimonials from satisfied customers.

• Target Local Communities: Partner with local pet stores, animal shelters, and groomers to cross-promote your services. Engage in community events and pet fairs to showcase your expertise and connect with potential clients.

• Offer Competitive Pricing and Packages: Consider offering introductory packages or discounts to attract new clients. Tailor your pricing to the specific needs of your target audience.

• Emphasize Convenience and Personalized Care: Highlight the unique advantages of mobile veterinary services, emphasizing convenience, reduced stress, and personalized attention for both pets and owners.

Navigating the Regulatory Landscape

Before launching your mobile veterinary practice, it's essential to familiarize yourself with the applicable regulations and licensing requirements in your jurisdiction. These may include:
Obtaining a mobile veterinary license or permit.

• Ensuring your vehicle meets safety and sanitation standards.

• Maintaining proper records of patient care and adhering to veterinary practice standards.

Why Mobile Veterinary Home Services Are a Smart Choice

Mobile veterinary home services offer a compelling alternative to traditional brick-and-mortar clinics, providing several distinct advantages:

• Reduced Overhead Costs: Eliminates the need for expensive clinic facilities, rent, and utilities.

• Flexible Work Schedule: Set your own hours and work-life balance.

• Expanding Client Base: Reach a wider clientele, including those with mobility challenges or multiple pets.

• Enhanced Job Satisfaction: Experience the satisfaction of providing personalized care in a relaxed and stress-free environment.

Conclusion

Mobile veterinary home services present a rewarding and fulfilling career path for veterinarians seeking a unique blend of entrepreneurship, clinical expertise, and compassionate care.

By following these comprehensive guidelines and embracing the inherent advantages of mobile veterinary practice, you can successfully establish a thriving business that caters to the needs of pet owners and their furry companions.

How to Select the Best Veterinary Portable X-Ray System

There are many possible reasons why a veterinarian might need a portable x-ray machine. This is especially true for mobile or farm call practices, which must perform diagnostic procedures on-site.

Even a brick-and-mortar practice might occasionally need portable x-ray capabilities, for example, to perform horizontal beam shots.

How much to invest, which features to look for, and other purchasing requirements vary from practice to practice. Here are 10 factors to help a busy practice decide which veterinary portable DR machine or system might best suit their needs…

1. Cashflow/return on investment plan. An equine specialist who takes frequent, detailed images of the limbs and hooves might want a top-of-the-line machine. On the other hand, a small animal house call practice that specializes in hospice and end-of-life care might not perform nearly as many x-rays.

Think about how often your practice performs radiographs, and whether this number is expected to increase due to demand. Do clients in your area expect radiographs, and what is the going rate for x-ray studies?

Once expected income from the equipment is known, that can help determine how much a practice should spend on its new system.

1. Imaging requirements. Which patients will your practice see and take radiographs on? Which types of studies will be performed? 

Look at imaging capabilities and technical specifications to determine which portable x-ray machines can get the job done. Ask to take the machine on a trial run for different size patients (or body versus extremity shots, etc.) to make sure it provides the level of detail required on different types of studies.

1. Durability. Conditions outside the clinic are not nearly as controlled in terms of temperature, movement/transport in a truck or van, accidental drops, and elements like dust, dirt, humidity, or precipitation. This is especially true for farm calls or remote destinations in hot or cold climates. 

If this sounds like your practice, it’s important to make sure your x-ray system stands up to all these conditions, lasts long enough to make your investment worthwhile, and still delivers results without malfunction or loss of diagnostic quality. Protective cases and screens, especially waterproof ones, can also be a necessity.

1. Warranties. Even with a durable machine and good protective measures, accidents happen. Ask about warranties—is one in place, what it covers, how long it last, and how much it costs to extend? 

2. Support and maintenance. Ask about routine maintenance, what’s included, and any additional costs. Even brand-new machines need proper maintenance to keep running at their best.

Also, is there a 24/7 tech support line available?

Finally, many veterinarians inquire if a loaner x-ray system is available should their equipment need to be sent back to the manufacturer for time-consuming repairs. That way, a practice can stay up and running in the meantime.

1. Cords or cordless/wireless. Unlike large machines that must be installed in a standing facility, some veterinary portable DR systems are wireless. 

This could mean “cordless,” in terms of having a rechargeable battery so the generator doesn’t need to be plugged in. This is advantageous at locations where there’s not a convenient electrical hookup inside a barn. On the other hand, some vets note a battery might not last the whole day if they have a lot of appointments or drive long distances.

It could also mean “wireless” in terms of sending images from the sensor to a digital reader/storage software through a wireless internet connection. This can be convenient because there are less wires that could be tripped over or damaged. On the other hand, it could be a disadvantage in places with reception issues.

1. Ease of use. Although there’s a learning curve for any new veterinary equipment, some machines are much easier than others to learn. 

Look for intuitive interfaces that will be easy for the team to start using right away. Presets for different types of species and x-ray studies are also very helpful, potentially reducing errors and saving time.

Additionally, something that is lightweight, compact, ergonomic, and easy to hold and operate will help reduce the risk of drops or other accidents.

1. Digital veterinary software compatibility. It’s common to integrate DR images directly into practice management, image viewing and sharing, or electronic medical record software. To avoid headaches and extra work, make sure the portable veterinary x-ray system you are purchasing is compatible with your practice’s software. 

To avoid future expenses as much as possible, ask if software upgrades are included and if tech support or a guarantee is provided in case of any malfunctions. 

Finally, ask about the privacy/security of the software.

1. Where to purchase. Consider speaking to vendors you know and like. It might make sense to bundle purchases (such as an x-ray system and laboratory equipment) together for a discount. Just check the fine print, as some of these deals tie a veterinarian to a contract for minimum ongoing purchase requirements (for example, a minimum number of lab tests per month).

Other sellers, including used equipment sellers, can also offer some great deals. Look for reviews, reputability, and specifications of the equipment. Ask colleagues for their recommendations, too.

1. Financing and money considerations. Is purchasing the equipment outright an option? Or does financing make more sense in terms of cash flow? Remember to check on tax benefits as well. 

Research and discuss everything with decision-makers at the practice.

Consider including team members who would be using the portable veterinary x-ray system—they might have very valuable input for what would improve efficiency.

Consult business, tax, or financial professionals as needed.

Although a large equipment purchase is a significant investment, it can also be a way to bring new income to the practice—not to mention boost patient care and improve workflow and efficiency. 

Written by: Dr. Tammy Powell, DVM

How to Deliver Difficult News to Pet Parents with Empathy

One of the most challenging parts of our job is preparing to deliver life-altering news to our pet parents.

Delivering a poor prognosis or having an end-of-life talk with pet parents is always a tough conversation, and no conversation is precisely the same.

 Each discussion needs to be approached with empathy, sensitivity, and clarity.

Having a framework that both you and your team can use when delivering tough news to pet parents can be helpful.

SPIKES – Six-Step Protocol for Delivering Bad News

When delivering news that may be shocking or upsetting to our clients, we want to be sure we can share in a clear, honest, and compassionate manner.

Baile and Buckman developed a framework to help health professionals convey the major talking points that should be addressed during these conversations.

SPIKES is a six-step framework that you and your team can use when having difficult conversations with your clients.

So, what does it mean?

SPIKES is a simple acronym to help you remember the framework:

• S- Setup

• P- Perception

• I- Invitation

• K- Knowledge

• E- Emotions

• S- Strategy and summary

Let’s dig in a little deeper…

Step 1: Setup

Setup the discussion in a private and comfortable location. Try to ensure it’s a space that will avoid interruption. If there’re more than one staff member who will be present, be sure you’re both clear on who will deliver the news.

Step 2: Perception

 First, try to understand the pet parent’s perception of their pet’s condition. It can be helpful to understand how serious things are from their perspective and can tell if perhaps they’re in denial.

To help start the conversation, you may ask something simple like, “What have you made of Charlie’s illness so far?”

During this part of the discussion, you can pick up on verbal and non-verbal cues to help you gauge their feelings about the situation. 

Step 3: Invitation 

During this step, we want to respect what our clients are emotionally ready to hear. This step can help you form your delivery.

You might ask, “At what level do you want to know about Charlie’s prognosis.”

This is by no means a way to withhold facts about a patient’s condition or illness, but rather, it may help you understand whether the client is looking for a “straight to the point” answer or if they’d like more detail to better understand the situation.

Step 4: Knowledge

Consider this the “meat and potatoes” of the conversation.

During this step, we want to share:

• Diagnosis

• Treatment Plan (if applicable)

• Prognosis

• How we can support

When possible, share client handouts or written details about the diagnosis, treatment plan, and prognosis. This can help the client digest what’s being shared and make a more informed decision about the next steps.

Step 5: Emotions

 These conversations are always challenging. Try to assess your client’s emotions during your discussion.

• Acknowledge any shock and ask them how they’re feeling.

• Their response may range from silence, distress, denial, or anger.

• If you’re unsure how to respond, try to respond empathetically. Allow some silence to let things sink in.

• Avoid arguing or getting defensive. Do your best to create a space that allows the pet parent to express their emotions without criticism.

Step 6: Strategy and Summary

To wrap things up, summarize what’s been discussed so far and clarify the next steps.  

• Pet parents will likely look to you to help make sense of the news.

• Explain what will happen next and what they can expect.

After the Conversation

After the conversation and your client has left, would you like a moment to yourself before seeing your next patient?

If taking a break at that moment doesn't work, you should plan for when you can find some breathing space within the next hour.

Suppose you’ve been following along with our recent series of articles. In that case, you know the demanding nature of the veterinary field can lead to high-stress levels and burnout among veterinary teams.

Be sure to prioritize your needs and well-being during high stress.

Take breaks, practice mindfulness, and engage in activities outside of work that make you feel recharged and refocused.

Remember, you’re not alone. Lean on your team for support and contact a professional who can offer tailored and personalized support. 

Diagnosing Bladder Stones in Pets: What You Need to Know

Sometimes, diagnosing urinary bladder stones in dogs and cats is simple: one set of x-rays and the mineral-dense uroliths glow bright white on your viewing screen.

Other times, it’s not so straightforward… especially for small or radiolucent stones.

Here’s how radiographs and ultrasound can be used to help you find pesky, hard-to-view bladder stones.

Are bladder stones on your differential diagnosis list?

Bladder stones may be at the forefront of your mind if you see a dog or cat who’s…

• Having blood in their urine.

• Urinating more frequently, and in short streams.

• Having urinary accidents in the home.

• Straining or experiencing pain during urination.

• Excessively grooming around their genitals.

Usually, a client will bring their pet into you for these concerns, and your physical exam will help to determine that there’s no urinary obstruction.

With urinary bladder stones, you may notice some discomfort on palpation of the caudal abdomen. On a cat or small dog, you may even feel stones or crepitus in the area of the bladder. 

Some patients, on the other hand, may exhibit minimal symptoms and their physical exam may be normal (sometimes bladder stones are an incidental finding).

Either way, most pets will need some type of imaging to confirm that bladder stones are there. Radiographs are a great place to start…

Finding uroliths via radiographs

In addition to any other needed tests—such as a urine analysis or bloodwork—radiographs are often recommended for pets with urinary symptoms, in order to look for uroliths or other abnormalities.

Typically, you’ll start with two simple views of the abdomen—a lateral and a VD. 

Take a close look at the urinary bladder to look for radiopaque stones, which should show up as a white opacity relative to soft tissues thanks to their mineral composition.

Stones can range in size from small sand-like grains to more than two inches across. There may be just one or two stones present… or a small group… or even more than 100.

Remember to check the urethra for small stones that could be stuck—especially if the patient is straining or in pain during urination.

For better visualization of the entire urethra in male dogs, consider taking another lateral view with the hindlimbs pulled forward.

Also, check the kidneys and the areas of the ureters. While much less common in pets than in people, occasionally uroliths may be seen higher up in the urinary tract.

If you see stones now—you have your answer.

If you suspect urinary bladder stones but still don’t see them, a contrast study may allow better visualization.

For finding bladder stones, a double-contrast study is ideal.

This includes using both a positive contrast agent (soluble iodinated contrast medium) and a negative contrast agent (room air, or ideally carbon dioxide to reduce the risk of an air embolus) in the bladder together.

Anesthesia or sedation may be needed for the patient’s safety and comfort since the contrast agents are administered via a urinary catheter.

In addition to radiographs, an ultrasound is a useful tool…

Finding uroliths via ultrasound

An ultrasound study is another great option for finding bladder stones, especially radiolucent ones.

The fluid-filled bladder provides contrast for the ultrasound waves so that stones can be found (and often emphasized by acoustic shadowing). 

Besides radiolucent stones, you may also see…

• Bladder stones (radiopaque or radiolucent) that were too small to visualize radiographically (smaller than 1-3mm).

• Other problematic issues in the bladder, such as ‘sludge’ buildup in cats with crystalluria.

• Damage to the urinary bladder itself, such as inflammation.

• The condition of the upper urinary tract—the kidneys and ureters.

• Unexpected findings, such as tumors or anatomical abnormalities of the bladder.

Because of this, ultrasound imaging is a valuable tool for helping you diagnose and treat problems of the bladder, including urinary stones.

Follow-up

Depending on your findings, you may recommend a diet change for dissolvable stones, or a cystotomy to remove the stones.

For dissolution, follow-up imaging can help to track the patient’s progress and see whether or not the stone is dissolving.

When a cystotomy is recommended, remember to use imaging on the day of surgery…

Take pre-op radiographs to confirm the stones are still there, and that your urinary catheter is in place.

Include post-op views to confirm and document that all stones were successfully removed.

Since most stones are radiopaque, standard radiographs are a good option for follow-ups—and typically the imaging choice on the day of surgery.

But ultrasound can also be used in conjunction with other diagnostic tests to monitor the health of the urinary system long-term and to look for early signs of a problem such as a reoccurrence of stones.

Catching stones early, when they’re small, may allow less invasive treatment options such as voiding urohydropropulsion.

With the right combination of imaging modalities, you can help your clients stay on top of treating, monitoring, and preventing urinary bladder stones in their pets.

Written by: Dr. Tammy Powell, DVM

Disclaimer: This article is for general informational purposes only, and not intended as a guide to the medical treatment of any specific animal.

Building a Tech-Savvy Veterinary Practice from Scratch

Advancements in technology have made veterinary medicine very different than it was 10-20 years ago.

And now, the 2020 pandemic has fostered faster adoption of technologies such as telemedicine.

It can all seem a little overwhelming to keep up with, since technology changes rapidly. But it’s also very exciting. These advancements allow you to practice, share information, and stay in touch with clients like never before.

Since tech-savvy Millennials are now the largest pet-owning population in the US, it pays to keep up with the times. You’ll have to choose what’s right for your individual practice, but some of the technologies you could incorporate include…

Cloud Technology

Patient record keeping has largely moved from paper to digital. And now, instead of just having that information stored on the server in your practice, there are options to use cloud storage.

Here are a few of the advantages that cloud-based software offers over server-based software…

• You can access information from any device, including desktop, phone, tablet, etc., even without software installation. This means you could check tomorrow’s schedule while at home, or access a patient’s medical history remotely if you are called out for an emergency.

• Data is backed up to the cloud. So there’s no chance of losing records.

• Information sharing is easier. For example, giving access to patient records to a specialist.

• The technology is secure. While it’s natural to feel some reservation over the fear of information being hacked, cloud technology is advancing all the time and this form of data storage (from the right providers) is generally considered very secure. Some providers claim it is more secure than in-house servers.

• Upgrades are automatic much of the time, so you don’t have to do anything on your end or even think about it.

• Additional, in-demand options like online scheduling or automated SMS messages are available. These things are in-demand right now for many businesses, so some clients will seek out vets that offer these modern features and conveniences.

Telemedicine

Telemedicine is a hot and widely debated topic in veterinary medicine. But no matter where you stand on the issue, it’s hard to deny that telemedicine is becoming more prevalent and more in-demand by clients.

The COVID-19 pandemic has certainly given telemedicine a “boost,” with many states in the US changing their laws on telemedicine and allowing the technology to be more widely utilized during social distancing. 

Some of these laws may go back to their original status once the need for social distancing is over. But some experts speculate that this is our “new normal”—that consumers will be so used to this new way of doing things, it will be difficult to go back.

This service may especially be in-demand from pet-loving Millennials, who often want to be very involved in their dog or cat’s care.

Telemedicine is still evolving, and its uses can vary between veterinary practices. When choosing the type of service you would like to offer, here are some things to consider…

• What are the laws regarding telemedicine in your state or location? No matter how good your intentions in wanting to provide telemedicine services, it’s always critical to follow the laws in your jurisdiction. Watch for changes and updates to these laws, too.

• How will you use telemedicine? Will it be just for informational consults, such as nutritional consults or an in-depth discussion of a pet’s already-diagnosed medical condition so the client can better understand it? Or will you use the service to do remote consults for medical issues (of course, with the option to recommend the client bring their pet to a vet in person if needed)?

• When will you offer consults? During office hours, or after hours, too?

• What technology or program will you use?

• How will you tell clients about this new service? And will you offer it only to existing clients, or to potential new clients, too?

• How much will you charge for a consult? Will price vary depending on the type of consult or time of the day (or night)? If the client does end up bringing their pet in for a visit based on your recommendation, will the cost of the telemedicine consult be applied toward the fee for the in-person appointment?

• Would it make sense to outsource telemedicine? There are companies that offer after-hours services—so you can have the night off from answering phone calls, but still have a number for your practice that clients can call.

Apps

One type of app currently in use is an app for the veterinary practice, where owners can input information about their pet, see their upcoming appointments and their pet’s medical history, set reminders for medications, and even receive birthday wishes on their pet’s birthday!

There are also apps out there specifically for storing a pet’s medical history, so an owner can easily have that information available in the event that they see a new veterinarian, go to an emergency vet hospital, or need to pull up their pet’s vaccine history for boarding or grooming.

App technology is evolving, and this is one way to help clients be involved in their pet’s medical care and potentially bond them to your practice.

Technology is always evolving. Next week, we’ll feature more high-tech gadgets and services that can be incorporated into veterinary practices. Stay tuned!

Written by: Dr. Tammy Powell, DVM

Why Dental X-Rays Are Vital for Veterinary Extractions

Dental Extractions And Radiographs Go Hand In Hand

Teeth extractions are performed when a patient has an obvious or underlying periodontal disease with bone loss, gingivitis, or pathology where extraction of the affected teeth will improve and benefit the overall health of the patient.

Extractions are performed to remove diseased and infected teeth, broken and retained tooth roots, supernumerary teeth, as well as various other conditions including stomatitis, and are also performed on pets with healthy teeth where there is an anatomical anomaly such as malocclusion and crowding causing damage to surrounding structures.

Decrease your dental extraction stress: with dental radiographs

Extractions are performed at any age in the dog and cat.

For some animals, tooth extraction is the only option to resolve oral problems. The extraction of the tooth is only part of the treatment.

Eliminating the disease in the tissue and the bone is important to the proper healing of tooth extraction sites, and includes curetting the alveolus after extraction, and proper closure of the surgical site.


Dental extractions can be either surgical or nonsurgical in nature. In both cases, the extraction site should be sutured to prevent infection, pain, and complications.

Nonsurgical extractions can be performed on patients with severe gingivitis or advanced periodontal disease, where the teeth are mobile and often easily extracted, but do not need actual drilling of the alveolar bone to extract the tooth and root.

Teeth extractions should be performed by licensed veterinarians who are very familiar with dental and craniofacial anatomy, particularly blood supply, and who have appropriate tools, skills and training.

Tooth fractures, eye injuries, oronasal fistulas, injury to the salivary duct, misplacement of root fragments into the sinus cavity or into the mandibular canal, leaving retained roots, traumatic bleeding and jaw fractures are complications associated with dental extractions.

Teeth with fractured roots must be surgically extracted, or a root tip will be left behind. Patience is important when performing extractions and flaps, and intra-oral anesthesia is important for pain management.

Before beginning a dental with extractions, intraoral x-rays should be the first step in every dental procedure to better understand each case. For instance, there may be curved tooth roots that if known ahead of time, will help facilitate extraction.

Furthermore, dental x-rays are used after extractions to verify the extractions were complete and that the operator did not inadvertently cause injury to surrounding teeth and structures.

Dental x-rays before and after extractions are an important tool in diagnosing problems, as well as helping determine an appropriate and effective treatment plan in dental patients.

Dental x-rays are taken to confirm that the entire tooth has been extracted, as well as help ensure no root or bone fragments are left behind in the alveolus.

The first step to proper tooth extraction is to have high quality, sanitized sharp dental instruments. A dull instrument can damage the surrounding bone while attempting to break down the periodontal ligament.

An important aspect of extraction is to gently twist and hold around the perimeter of the tooth root, thus allowing the operator to easily elevate and complete the extraction.  

Sectioning multirooted teeth with a high-quality high-speed drill with the appropriate burr, will facilitate effective extraction and lessen damage to surrounding areas.

Keeping the fingertip close to the end of the elevator prevents inadvertent trauma from accidentally running the elevator into surrounding structures.

Surgical flaps should be implemented to allow access to the alveolar bone, then the high-speed drill used to expose the roots.

The gingival flaps and surrounding soft tissues should be handled carefully as they are used to close the extraction site and prevent debris from getting into the site, as well as alleviate pain for the patient.

Once the roots are exposed and removed, the socket is cleaned free of debris, and the flap closed. Occasionally a flap may break down for various reasons, necessitating the need for second intention healing.

How do dental x-rays help with difficult extractions?

In summary, early dental examination in dogs and cats is important. Intraoral x-rays will help establish a treatment plan to ensure optimal dental health in dogs and cats. Extractions should be carefully performed by a skilled operator with advanced training and knowledge in craniofacial anatomy to avoid injury, and intraoral x-rays before and after a dental with extractions should always be performed.

Lastly, gingival flaps to close extraction sites are important for optimal healing and comfort to the patient.

Written by: Dr. Tammy Powell, DVM

Get the Full Picture: GI Obstruction Diagnosis Tips

Sometimes, Foreign Bodies In A Pet’s Stomach Or Intestines Are Obvious On X-Ray Images—For Example, A Bright White Metallic Object, Or A Whopping Big Children’s Dinosaur Toy.

However, sometimes GI foreign bodies and obstructions are trickier to detect…

For example, certain fabric objects—like socks or pieces of a blanket—don’t show up well on radiographs.

Here’s a quick guideline for how to get the “whole picture” and diagnose GI foreign bodies with confidence…

Clinical Evaluation

If you suspect a foreign object in the stomach or intestines, there’s a good chance the patient presented to you with symptoms—may be protracted vomiting with a full obstruction, or milder GI upset if there’s an object in the stomach that’s not digestible but also not causing an obstruction yet.

You proceed by taking a thorough history from the owner and then performing a physical exam.

Then, based on your findings, you perform radiographs.

Radiographs

Be sure to take orthogonal views to get as much information as possible about the dog or cat’s digestive tract.

For some patients, this may be enough information to give you a clear answer. Maybe you see obvious signs of an intestinal blockage, such as plications or extreme fluid and gas retention that doesn’t move over time. Or, maybe you see a mineral-dense rock or other radiopaque objects.

If you don’t have an obvious answer, there are some additional tactics you can pursue, including…

• Repeating the radiographs later for comparison, if the patient is healthy enough to wait.

• Performing a barium contrast study. This is a good option for many patients, but something you may wish to avoid if the patient is vomiting a lot, due to the risk of barium aspiration.

• Performing an ultrasound evaluation. This is a quick and non-invasive way to get more information but may require a waiting period or referral if you don’t have an ultrasound in-house.

• Performing abdominal exploratory surgery. This may give you a definitive answer and allow you to treat right away if a foreign body is present, but is obviously more invasive and requires a thorough discussion with the client to set up expectations.

Ultrasound

An ultrasound is a great way to gain additional information about your patient’s digestive tract, and it can work hand-in-hand with x-rays.

Now that your radiographs have given you a good overview, the ultrasound allows you to “zoom in” on the finer detail of soft tissue structures.

For example, if there’s a radiolucent cloth or foam children’s toy stuck in the intestines, the ultrasound can help you locate and characterize the obstruction.

These additional details may help you decide what to do next, and determine whether or not the patient needs surgery.

If you don’t have an ultrasound in-house, you may need to refer to a specialist or emergency center, and there may be a short waiting period if you use a mobile ultrasonographer.

By having an ultrasound in-house, and gaining the training and confidence to use it, you can potentially have your answers sooner—for more peace of mind for you, and the ability to provide faster answers to your worried client.

Treatment

Based on your findings, you’ll use your clinical judgment to decide the next step—whether that’s surgery right away or a period of observation and supportive care followed by a recheck and a repeat of your images.

As you know, some GI foreign bodies are harder to diagnose than others…

However, the more tools you have in your toolbelt, the easier it is for you to make timely decisions about the best care for your patients.

Written by: Dr. Tammy Powell, DVM

How to Choose the Best Veterinary Ultrasound System

Investing in an ultrasound machine is a big decision for any veterinary practice, impacting diagnostic capabilities and patient care.

Choosing the right ultrasound requires careful consideration, Whether you focus on companion animals, large animals, or a combination.

Why Invest in a Veterinary Ultrasound System?

Veterinary ultrasounds offer advanced imaging capabilities for both routine diagnostics and complex cases. There’s a range of reasons why they’re ideal:

• Non-invasive: often reducing the need for exploratory surgery in many cases

• Real-time imaging: allows for immediate evaluation of organs

• Guided procedures: enable precise guidance for fine-needle aspirates and biopsies.

These invaluable tools help diagnose various diseases and abnormalities in veterinary patients. Most commonly:

• Abdominal disorders: detecting changes in liver, spleen, and kidney size and the presence of masses or cysts - helping to diagnose hepatitis, liver tumors, bladder stones, and renal cysts.

• Cardiac Conditions: evaluating congenital heart defects, cardiomyopathy, and fluid accumulation around the heart.

• Reproductive health: early detection of pregnancy, uterine abnormalities, and ovarian conditions.

• Fluid accumulation: identify abnormal fluid buildup causing pleural effusion.

• Oncology: detection of benign and malignant masses and lymph node enlargement

Let’s move on to unpack some key factors to consider when upgrading or adding an ultrasound to your diagnostic portfolio.

1. Image Quality

First and foremost, high-resolution imaging is essential for accurate diagnoses. Look for systems that offer advanced imaging technologies that provide clear images for superficial and deep tissue examinations.

For instance, the Vetus 9 Ultrasound System by Mindray utilizes ZONE Sonography Technology+ (ZST+), delivering exceptional image clarity across various applications.

Avoid older systems that offer beam-forming technology. You’ll often find this compromises the quality of the image and can decrease your confidence in an accurate diagnosis.

2. Versatility and Application Range

Your ultrasound machine should accommodate the diverse needs of your practice, from small companion animals to large livestock.

Look for ultrasound systems that are designed with this versatility in mind, offering specialized transducers and settings suitable for a wide range of species and medical scenarios.

3. Ease of Use

Technology should enhance your practice’s ways of working, not contribute to bottlenecks.

An intuitive interface and user-friendly controls can impact an efficient workflow, especially in busy practices. Be sure the prospective system is easy to navigate through imaging options and patient data.

4. Portability and Ergonomics

Depending on your practice's needs, portability may be a significant factor. Look for systems that are relatively light weight and provide a slim design.

Ultrasounds like the Vetus 9 have an added bonus: the ability to fold to a height of one meter making it convenient for mobile services and easy storage, without compromising on performance.

5. Advanced Diagnostic Features

Consider those that offer advanced diagnostic tools such as elastography, doppler imaging, and specialized cardiac assessment capabilities.

Doppler ultrasound systems are particularly useful in evaluating blood flow patterns and detecting abnormal heart function.

6. Support and Training

Comprehensive training and reliable technical support will maximize your investment.

Be sure your ultrasound provider offers extensive training sessions, ensuring your team can fully leverage the system's capabilities.

7. Budget and Return on Investment

While high-end ultrasound systems represent a significant investment, their advanced features can lead to improved diagnostic accuracy and increased revenue through enhanced service offerings.

Selecting the right one can feel overwhelming, but this checklist should give you a good place to start in choosing the one that’s best for you and your team! 

How Much Is a DR Digital X-Ray System for a Veterinary Hospital?

When choosing equipment such as an X-ray system for your veterinary practice, how do you know how much to spend?

Radiographs are used often—even daily—in many veterinary practices. Also, equipment is one of the largest investments a veterinary practice owner will make.

So, maybe a practice owner feels some pressure when trying to select the best equipment for their hospital but also stay within their budget.

Whether you’re opening a new practice or looking to update your current X-ray system, here are some things that may help with the decisions of what to purchase and how much to spend…

How Much Does a Veterinary X-Ray Machine Cost?

See our price here

The equipment itself can be a big investment, but it doesn’t paint the whole picture. When calculating the total investment, here are some things to consider…

• Which equipment do you actually need? For x-rays, do you require an entirely new system, or do you already have a table and generator that could be retrofitted for DR technology?

• How will images be acquired? While physical film is used less commonly in recent years if you do use film be sure to calculate the costs of purchasing and disposing of films and supplies for the processor. On the other hand, when calculating how much a digital X-ray machine costs, you’ll need to factor in the software and acquisition computer for viewing and storing images. 

• Are there shipping and installation costs?

• Is a warranty included, and for how long? If it’s possible to renew a warranty, how much does that cost? Or, is there a maintenance plan available after the warranty expires? What is and isn’t covered under these plans (i.e. drops and accidents, loaner equipment if repairs are needed, etc.)?

• What’s the expected lifespan of the equipment? Get input from colleagues if you can. Decide if it’s worth paying more upfront for something that will last longer, and which has an affordable warranty or maintenance plan.

How Much Can a Practice Afford to Spend?

Even experienced, savvy business owners can benefit from consulting a CPA or other financial professional when it comes to working out the budget and figuring out the best way to invest in a large equipment purchase.

When deciding how much your practice can spend on new equipment, it’s important to think about the return on investment, or ROI. Basically, this means using the equipment often enough (and charging enough for these services) to pay off the equipment AND earn a profit.

Calculations and questions to ask may include…

• Should you rent or buy the equipment? Many experts recommend buying if at all possible, although the recommendation may vary from practice to practice.

• If buying the equipment, will you pay everything up front, or use monthly payments over time? Monthly payments may be offered directly from the seller, or via bank financing. If using monthly payments, what is the interest rate?

• How often do you expect to use the equipment? Speak to your veterinarians, vet techs, and other team members to get input on the expected demand for the service—as well as what’s involved with communicating the value of this new service to pet owners.

• How much will you charge? Multiply your profit on each procedure (i.e. each x-ray study) by how often you expect to use your new equipment, to see if this fee covers the equipment cost and provides you with additional income.

• What sort of staff training is involved, to get everyone up to speed on how to use the new equipment? And is the software, equipment, etc. user friendly? This is important, because these factors may impact how easy it is to integrate the new equipment into your daily practice flow, and whether or not the equipment will actually be used the way you planned.

• Are there any tax benefits, such as a Section 179 deduction? These tax savings may help to offset some of your equipment costs.

All in all, a large equipment purchase is a big decision for any practice owner. But by analyzing each factor in the decision process one at a time, knowing your practice style and budget, and consulting with a financial professional, you can make the best decision for your hospital—and hopefully see a great return on investment, all while improving patient care!

Written by: Dr. Tammy Powell, DVM

How InnoVet X-Ray Enhances Veterinary Diagnostics

InnoVet Summit X-Ray Table and Generator

Whether you’re starting a new practice or looking to upgrade your x-ray equipment, an InnoVet Summit (powered by Americomp) X-ray table and generator offer convenience, dependability, and excellent value for your investment.

Here are some of the things that make this x-ray table/generator a favorite among veterinarians…

Why Choose a High-Frequency Generator?

The InnoVet Summit is high frequency. Frequency refers to the speed of the waveform/x-ray beam production, and higher frequency means it’s faster with a higher penetration power. 

This results in consistency and efficiency—with excellent precision, tissue penetration, and image quality.

There is also a narrowing of the x-ray beam spectrum, which means a lower dose of radiation to your patients. 

Efficient Operation

Since high-frequency generators are more efficient, they only require a standard mains electrical supply (unlike older units that required a three-phase electrical supply).

Plus, efficient operation means a generator is more compact in size and not as heavy.

Preprogrammed Settings for Fewer Retakes

Instead of physical dials, the high-frequency generator offers preprogrammed settings.

This means rather than doing calculations, your staff can simply choose the type of study being performed (for example, thorax or hips) and use the patient’s measurements. The machine does the rest.

With less room for confusion, your x-ray studies are less likely to need a lot of retakes.

Minimal Motion Blur

Since a more powerful x-ray beam is produced in less time, motion blur artifacts will be minimized as much as possible.

This is especially important in veterinary medicine, where motion blur is a common challenge in pets who are nervous and moving around. Even sedated pets may take deep breaths as you try to obtain thoracic and abdominal views, so shorter exposure times are to your advantage.

Flexibility and Adaptability

The unit works with all film and any CR or DR digital system, including 8” x 10”, 10” x 12”, and 14” x 17” cassettes in either long or cross direction. 

This gives you the ultimate flexibility with your preferred method (and adaptability if you are looking to update from film to digital down the line).

And since the table and generator only require a 35” x 56” floor space, you have choices as to where to place your new x-ray system within your practice, especially if you have limited space.

Excellent Safety Standards

A powerful and efficient x-ray beam may allow you to lower the kV setting compared to lower frequency generators. This reduces scatter radiation—which is great for your images, and also for safety.

The collimator exceeds federal standards for radiation leakage protection. And a 20-foot cord for the footswitch allows staff to be out of the room during exposures.

An Ideal, Easy-to-Use Collimator

The collimator features high-intensity lighting for accuracy and ease of use, as well as “soft start” bulb power circuits that double bulb life. A selectable “on” time for the light allows you to set the collimator timing to your liking at 30, 60, 90, or 120 seconds.

A convenient swivel mechanism facilitates table-top procedures.

And the unit is designed for use with clunky lead gloves, along with a rubber edge to help prevent head injuries while resetting and repositioning.

What to Look For When Purchasing the Innovet Summit powered by Americomp X-ray table and generator…

• The brand name. InnoVet products were started by veterinarians, for veterinarians. And Americomp has offered high-quality standards since 1987. It’s best to go with a brand you know and trust.

• Shipping and installation. Find out if these costs are included.

• Monthly payments if you prefer a plan that will help you earn a return on your investment right away by simply using the equipment a couple of times per month.

• A good warranty to protect your investment.

• High-frequency technology, for all the reasons listed above.

• New or used units, depending on your needs. High quality used veterinary equipment is available at usedvetequipment.com (https://www.usedvetequipment.com/). If you don’t see what you need today, check back frequently for updated and added listings.

• Optional features such as tabletop extensions, tie-down brackets for restraint, and an out-of-room exposure switch.

A Special Deal on the InnoVet Veterinary X-ray table and generator…

We are offering the Innovet Summit, powered by Americomp, X-ray table, and generator at an amazing price (with convenient outright or monthly payment options), including free shipping and installation, as well as a 5-year warranty, free Simplex cassette tray, and several optional features, to suit your practice’s needs.

And contact us any time with questions 877-545-1202

How to Decide Between Cesium and Gadox Panels for Digital X-ray

Comparing Sound and Idexx digital x-ray.

Equipment purchases are a large but important investment for patient care and for the financial success of a veterinary practice.

While diagnostic imaging purchases may seem daunting, it helps to take the process step by step to figure out what’s best for your clinical needs and budget.

As a starting point, here are a few things to consider…

Sound and Idexx Veterinary Equipment Companies

Sound and Idexx are two widely used sources of digital radiography systems in veterinary medicine.

This includes options such as an entire x-ray system (equipment, software, and support), or having flat panel detectors retrofitted into your current equipment.

Sound claims their advantages are:

• Being the #1 provider of veterinary digital radiography, and supporting vets since 1996.

• Their software, MUSICA, which is highly regarded for excellent quality image processing, optimization, and consistency (across different species, users, and techniques), and includes features such as a 3D position assistant for readily available positioning guides for less common views.

• Excellent quality images and equipment.

• A strong focus on education and training so you can easily use your equipment and get the most out of it. Courses are available through the Sound Academy of Veterinary Imaging via board-certified instructors.

• Long-term relationships with panel manufacturers—which is a good thing when it comes to long-term product support.

• 24/7 live phone support.

• Headquartered in the US (Carlsbad, CA) with in-house production and repairs.

According to Idexx, their advantages include…

• Sharp, high-resolution images obtained in less than 5 seconds.

• Availability of their patented Irradiated Side Sampling on Cesium panels, which raises the detection layer near the top of the scintillator crystals. This means the x-rays have less distance to travel, creating a sharp image at the lowest radiation dose on the market (see below for more information on scintillator layers).

• Idexx Web PACS advanced viewer, powered by AI for faster viewing and easy sharing, and with a reference image library to help clients see abnormal findings compared to a normal image.

• Integration with practice management software.

• 24/7 support.

• Idexx telemedicine consultants.

• An online learning center.

While Idexx and Sound and two major players, there are other companies out there, too.

And of course, each company offers a variety of products, so you can find the technology and a price point that’s a good fit for your needs.

When making a purchase decision, do your research and ask plenty of questions to figure out what’s best for your practice.

The technology and terminology can be a little confusing for new and experienced practitioners alike, especially if this is your first big radiology purchase.

We can’t cover everything in the scope of one article, but here’s some information about common types of DR flat panel detectors…

Cesium, Gadox—What Does It All Mean?

Cesium and Gadox refer to two possible substances that could be used in the scintillator layer of an indirect flat-panel detector.

Now, that’s a mouthful, so here’s what it all means…

A flat panel detector is a panel or plate you use to capture digital images with your x-ray machine.

There are two types of flat-panel detectors: direct and indirect. In a nutshell, direct panels convert x-ray photons into an electric charge, while indirect panels first convert x-rays into light and then into an electric charge. Either way, the final image is read out by a detector layer that contains millions of pixels.

Within an indirect flat panel detector, the scintillator layer is the one that absorbs x-rays and converts them into visible light.

This scintillator layer is most commonly made of either cesium iodide (Cesium) or gadolinium oxysulfide (Gadox).

Gadox is produced by formulating a liquid that hardens into thin sheets.

Cesium, on the other hand, is a bit more complicated to produce in a uniform way because it is “grown.” Cesium is composed of crystals that grow upward (acting as “tubes” for light to pass through) after being formulated and heated.

That means sometimes the composition and quality of Cesium can vary, although reliable manufacturers generally have good quality flat panels whether they use Cesium or Gadox.

What’s Better—Cesium or Gadox?

Each substance is useful and can produce good quality x-ray images.

A major advantage of Cesium is its high sensitivity to the x-ray signal. In addition to producing a clear, detailed image, this also means that images can be produced at a lower x-ray exposure.

Gadox can also produce clear, detailed images—but it requires a slightly higher exposure (within 10% difference) dose.

It’s worth noting that the higher sensitivity of Cesium can also lead to higher noise in the image, but Cesium is generally considered to deliver excellent quality images.

Also important is the fact that the price varies between Cesium and Gadox. Because the process of producing Cesium is more complicated and less consistent than with Gadox (as described above), good quality Cesium flat panels cost more than standard Gadox.

Finally, there is a consideration of how and where the panel will be used. Some veterinarians state that Cesium is less reliable in temperature extremes, and thus they prefer Gadox for their large/equine practices and other mobile practice needs. But this preference may vary between individual veterinarians.

Additional Questions to Ask

As many veterinarians will tell you, your equipment and the initial investment is only part of the story. 

It’s also important to calculate ongoing costs, such as renewing warranties, service costs, software updates, and support, and storage fees for digital images. And, is loaner equipment available if a repair is needed?

Another consideration is the expected lifespan of the equipment, and whether support may eventually be discontinued on older models or parts (asking about where the company obtains their equipment is one way to learn more, so you can research the manufacturer).

Before you buy, it’s also a good idea to look at a variety of images from the equipment you’d like to purchase—at the very least, compare a large dog abdomen and a small cat paw, to view details over a range of sizes.

You can ask for a demo from the equipment company or distributor, or ask for the names of colleagues in your area who have purchased the same equipment who could tell you about their experience.

Keeping all these things in mind will help you choose the best option for your veterinary practice, whether you’re considering Idexx or Sound, Gadox or Cesium panels, or even CR or anything in between. 

Written by: Dr. Tammy Powell, DVM

Choosing the Right Location for Your Vet Hospital or Clinic

When starting your own veterinary practice, location is one of the most important decisions you make.

Here are some considerations to help you pick the perfect place…

Where Do You Want to Be?

If you’re firmly rooted in your current location—due to family or a strong tie to the community—then go ahead and explore the options in your town or nearby within a reasonable driving distance.

But, if you’re more flexible, looking outside your city may present more options to choose from.

If you’re staying close to home, remember to look at the non-compete clauses of all the practices you’ve worked for recently. 

What Do You Need to Consider About Your Desired Location?

So, you have an idea of where you’d like your future practice to be. But, how do you know that location will be sustainable for your new business?

Evaluate your potential location(s) for…

• Visibility/prime location in the community. 

A high-traffic area may help new clients find you. But, a prime location can also be more expensive.

• Ease of access. 

Is it convenient to reach your practice from the road? Is there plenty of parking? Is there a spot for dogs to go to the bathroom?

• Is there enough space? 

Consider anything you might want to add in the future (such as a boarding facility)—will there be enough room on the property for this?

• What’s the veterinary community like? 

Is the area already saturated with the competition? Or, is there room for one more? 

What will differentiate your new practice from other veterinary businesses in the area?

• What’s the clientele like? 

Is the average income in the area consistent with the prices you’re planning to charge for your services?

• Which businesses are your neighbors? 

A dog grooming salon could be a perfect neighbor to form a mutually beneficial relationship with. On the other hand, sharing a wall with a club that plays loud music might not be good for keeping pets calm.

• Is the population growing or declining?

For many of these considerations, it’s best to work with a veterinary or start-up consultant. 

Do You Want an Existing Practice, Or Something Totally New?

Many experts report that existing practice is favored by lenders since there will already be an existing, provable business structure and cash flow. 

But, the disadvantage of this option is that it may be harder to make changes and create a practice that’s truly your own. Existing staff and clientele may be expecting things to be done the same way they’ve always been done.

Here are some important questions if you’re thinking about buying an existing practice…

• How was the asking price calculated? 

You’ll also have the chance to get your own valuation with a consultant, to be sure the price is appropriate.

• What’s included with the sale, and what isn’t? 

Don’t assume the x-ray machine and other equipment are included (and in good working order), only to find out they’re not.

• Why is the current owner selling? What are their plans for their own career after the sale?

• Are there any special terms or conditions?

Other buying options include:

• an existing non-veterinary structure

• or building your own practice from the ground up.

Each of these options has its own pros and cons.

When purchasing an existing non-veterinary building or unit, look into what sorts of renovations are needed to create space for major equipment, a surgery suite, exam rooms, etc.

This may be a good in-between option that allows you to build your own practice culture, and that’s less expensive than starting from scratch with a new structure—assuming the renovations aren’t price prohibitive. 

If you decide to build your own practice, you’ll have the most freedom in terms of seeing your own dream practice come to life.

But, this option can be very expensive, and it will take time to build a clientele. You’ll need a solid business growth plan to show lenders they can take a chance on you.

Should You Rent Or Buy?

Here are some things to consider about renting…

• A leased space may be less expensive than buying (according to some consultants, your loan will be half or even just a quarter as much as buying a practice).

• You may be limited in renovations and expansion potential.

• How and when will the rent go up?

• Are repairs (such as a plumbing leak) covered by you or the landlord?

When buying, think about these factors…

• Is the higher loan amount realistic for your immediate income needs?

• Will the current owner cover repairs that are needed right away? You certainly don’t want to buy a practice only to discover an expensive foundation or roof repair is needed!

How Do You Figure All of This Out?

If you’re working and have your hands full with a packed appointment schedule, you may be wondering how you’ll find the time to do all this research and make an informed decision.

That’s where the right consultant (or team of consultants) comes in. Experts you work with may include a: veterinary consultant, start-up consultant, veterinary practice appraiser/valuator, accountant, banker, architect, real estate agent, attorney.

Every situation is unique, so your list of consultants may look different than this. In general, try to find professionals who have experience with veterinary practices and understand the nuances of your industry.

All of this may take time, but it’s important to have patience. Rather than rushing into something that isn’t quite what you wanted, you’ll be excited the day you open the doors to your dream practice!

Written by: Dr. Tammy Powell, DVM

Top Features of the Mindray Vetus 9 for Veterinarians

Transforming Veterinary Diagnostics with the Mindray Vetus 9 Ultrasound System

In the growing field of veterinary medicine, staying at the forefront of diagnostic technology is key to providing exceptional care to patients.

Adding or upgrading to an advanced ultrasound system not only benefits your practice, but your staff, and your patients. 

More notably, it’s a way to uphold our ongoing promise to our clients and community to provide the best possible patient care. 

The Mindray Vetus 9 Ultrasound System is a transformative tool that can significantly enhance your practice's in-house diagnostic capabilities. It delivers advanced imaging and user-friendly features, positioning it as a leader in the market.

Let’s take a moment to unpack some features that make this a dynamic and innovative diagnostic resource.

Unparalleled Imaging Quality

Many veterinary ultrasound systems on the market still rely on older beam-forming technologies, which may compromise clarity and consistency, especially in deeper or more complex imaging.

The Vetus 9 is powered by the innovative ZONE Sonography Technology+ (ZST+), which shifts from traditional beamforming to advanced channel-based processing.

This evolution enables real-time imaging with remarkable clarity, ensuring that superficial and deep anatomical structures are displayed precisely.

Features like Zone Imaging and Dynamic Pixel Focusing maintain consistent focus across the entire field of view, helping to enhance our confidence in discoveries and diagnoses.

Versatility Across Veterinary Specialties

While other systems might excel in specific niches, the Vetus 9 provides a well-rounded solution that caters to needs ranging from routine diagnostics to specialized cases.

Designed to meet the needs of veterinary practices, the Vetus 9 ultrasound offers specialized solutions for both abdominal and cardiac assessments. Let’s look a little closer:

Abdominal Imaging: Enhanced Contrast Imaging (UWN+) utilizes second harmonic and non-linear fundamental signals. This means you can expect improved sensitivity to subtle lesions and discrete abnormalities.

Cardiac Imaging: The Tissue Doppler Imaging Quantitative Analysis (TDI QA) feature allows for detailed myocardial movement and synchronization assessment. This feature offers insights into cardiac functions crucial for diagnosing and managing cardiovascular conditions in veterinary patients.

While some systems may include elastography (an ultrasound technique used to measure elasticity or stiffness of tissue) or Doppler imaging, they often lack the same level of veterinary-specific customization found in the Vetus 9.

Its Sound Touch Elastography (STE) provides real-time analysis of tissue stiffness, helping to evaluate conditions like tumors or liver fibrosis.

Enhanced Workflow and User Experience

The Vetus 9 is designed with user-friendly features that streamline workflow, including:

• Advanced Display: A 23.8-inch full-screen display provides crisp, large images, while a 15.6-inch full-HD touch screen offers intuitive interaction, making it easier to navigate through imaging options and patient data.

• Portability: Many high-end ultrasound systems are bulky, limiting mobility and convenience. This system's compact design, folding down to a height of just one meter, makes for easy transport for mobile veterinary services. Its slim 55 cm body width allows smooth navigation through doorways and clinical settings.

Other systems may offer smaller displays or lack the combination of a high-definition touchscreen and a large viewing screen, which can affect the overall ease of evaluation.

Comprehensive Support and Training

Investing in the Vetus 9 comes with the assurance of comprehensive support in the form of:

• Training: Your team will receive 16 one-hour remote training sessions, allowing time for practice and questions and ensuring proficiency in using the system's full capabilities.

• Warranty: A five-year warranty provides peace of mind, reflecting the system's quality and a commitment to customer satisfaction.

Elevate Your Practice

Incorporating the Mindray Vetus 9 Ultrasound System into your practice enhances diagnostic accuracy and elevates the standard of care you provide to your patients.

Its advanced imaging capabilities, versatility across specialties, and user-friendly design make it a valuable addition to any veterinary practice committed to upholding its promise of exceptional patient care.

For more information or to learn more about how the Vetus 9 can meet your practice's specific needs, check out the Mindray Vetus 9 Ultrasound System page on our website. 

Equipment Options for Your New Veterinary Practice: New-Used

If you’re ready to take the leap and open the veterinary practice of your dreams—or if you’re still exploring options and seeing if practice ownership is right for you—finding the veterinary equipment you need is an important part of the process.

After all, it’s difficult to diagnose and treat patients without the proper tools.

Depending on the type of practice you open, your equipment wish list may include…

• X-ray and ultrasound machines.

• In-house bloodwork analyzers.

• Surgical lights, an autoclave, and anesthesia monitoring equipment.

• IV pumps.

• Exam room tables.

• Kennels.

• A scale to weigh patients.

• A tonometer for measuring intra-ocular pressures.

• A dental cleaning unit.

• Computers, and veterinary clinic software.

• Credit card processors for payments.

• A washer and dryer.

• Separate refrigerators for medications and for your staff to keep their lunches in, and a freezer for cadavers.

• Specialty equipment, such as a vehicle for a mobile practice, and pneumatic drills, and an MRI for a neurology practice.

Plus, there are smaller items to consider, like otoscopes, blood pressure cuffs, staff uniforms, and all your daily supplies like needles, syringes, and gloves.

With all this in mind, it’s not surprising that your equipment costs could add up to tens of thousands of dollars—or more—making your equipment a vital consideration when opening and financing a veterinary practice.

Not to worry, though, because you do have options.

Considerations for Purchasing Veterinary Equipment

Purchasing new equipment is certainly an option many practice owners pursue. It’s exciting to get the latest technology delivered to your practice’s door, and—depending on the type of equipment—installed by experts. And, the equipment should be in excellent condition because it’s brand new.

When buying new, it’s important to do your research, though. Be sure you’re getting good quality and the best value for your dollar. 

Also, check the manufacturer’s or seller’s warranty—because there would be nothing worse than investing your money only to have a malfunction (less likely with new equipment, but possible) or have something get dropped or broken during the grind of daily practice.

And finally, ask about support and training. For example, who do you call when you have a question about the machine? And, does the company offer training to your staff, to ensure the equipment is used to its maximum potential?

Purchasing used veterinary equipment can also be an excellent option. Many machines are designed to last for years, and your colleagues may want to sell relatively new equipment in order to upgrade. This can be a great benefit to you because you can catch a real bargain.

For used equipment, we recommend usedvetequipment.com, a site exclusive to veterinary professionals looking to buy or sell veterinary equipment, with guidance on shipping and a moderator for payments. But, you may find quality used equipment through other online sellers or medical equipment specialist resellers, too.

With used equipment, inquire about the condition. Also, ask if there is a warranty still in place—you don’t want to miss out if it is still in place and transferrable.

Finally, consider maintenance costs with any equipment you buy. Maintenance is crucial for keeping your equipment running for as many years as possible, potentially saving you lots of money in the long run if you can avoid replacing your machines sooner than necessary. So, these maintenance costs should be factored into your budget.

Financing for Veterinary Equipment

If you have some cash saved up, you may be able to purchase some of your equipment outright. But, chances are you’ll need to finance at least some of your purchases.

For financing new equipment, check with the manufacturer to see if they allow payments over time. Some may have monthly payment plans. These plans take away some of your initial financial pressure since the money you bring in with the equipment can fund the monthly payment (for example, your x-ray fees can support your monthly payments for a good quality x-ray machine). 

Alternatively, you could seek financing from a bank or other lender. The bank you’re working with on practice financing may include equipment costs as part of your loan, or as a separate negotiation. Or, you may reach out to another lender.

Typically, lenders refer to these loans for equipment as “capital leases,” and they may offer monthly payment plans. 

The lender would own your equipment until the loan is paid in full, but there’s usually an affordable (as low as $1 for some institutions) purchase option for you once you finish all the loan payments.

When evaluating a lender or other equipment payment plan, here are some things to look for…

• What’s the interest rate?

• What fees are associated with the loan?

• What is the loan’s term, or how long will you be paying?

• Is there a purchase option once the loan is paid in full, and how much it will cost?

• What penalties exist for late payments, paying off the loan early, or if you would like to get out of the lease?

• The reputability of your lender (if it’s not the lender you’re already working with, do they have recommendations from the equipment sales representative or other veterinarians? Do they routinely work with veterinarians?).

Also, talk to a tax professional to find out if the depreciation and interest payments on your veterinary equipment are tax-deductible.

Your Overall Financial Picture

Before purchasing any equipment, it’s important to think through what the equipment will do for your patients, and what sort of return on investment you can expect. 

For example, will you use the equipment often, or will it only be on rare occasions?

What training is required to learn how to use this equipment? What about client education on the benefit of the service? How many years is the equipment expected to perform?

A veterinary consultant, or financial professional who’s familiar with veterinary businesses, can guide you through these analyses and include these considerations in your business plan so your new practice can find the right balance of initial equipment purchases, then grow and thrive over time.

Written by: Dr. Tammy Powell, DVM

Top Features of Poskom X-ray for Mobile Veterinarians

Call: 877-545-1202

$135 per month* or $7,995.00

If you want to be able to take an x-ray anywhere, a battery-powered generator is a great option for you.

A Poskom battery-powered portable x-ray generator offers the ultimate portability, making it a popular choice among mobile practitioners.

Capture X-ray Images Anywhere

Since the Poskom VET-20BT is cordless with long battery life, you’re not limited to an external power source during the course of your daily practice or on-call shifts.

That means that as an equine practitioner, you can conveniently use the machine in a barn or out in the field, without a power outlet nearby.

And as a small animal veterinarian, you can easily port your x-ray equipment with you—which is perfect for mobile practitioners.

No Cord, No Fuss

The Poskom battery-powered portable x-ray generator is cordless, which means it takes less time for you to set up for a procedure and then pack everything up again.

No cord also means no chance of anyone tripping over the cord or of patients becoming entangled.

Wireless Technology

In addition to no cord for the power supply, the Poskom VET-20BT also incorporates wireless technology for communication between the generator and the plate.

Radio-frequency (RF) communication means images can be captured without the need for a wire between the generator and the DR interface.

Lightweight and Compact

The generator is only 36 x 20 x 17 cm (approximately 14 x 8 x 7 inches), and weighs merely 6.8 kg (15 pounds). This makes it the lightest, most compact battery-powered generator on the market.

If you’re short on storage space or have to plan for carrying your equipment all day, having a compact, lightweight unit can really make your life easier.

Long Battery Life

With one full charge of the high-capacity lithium-ion battery, you get up to 300 exposures—which means you shouldn’t have to deal with a battery running low right when you need it!

For easy battery monitoring, the Poskom x-ray generator also features an energy balance indicator (so you know the time for battery charging) and an LED indicator for when the battery is fully charged (which usually takes just 2-3 hours).

And should you need to replace the battery (its lifecycle is over 5 years, with no battery maintenance required), you’ll find the process to be simple and easy. 

High-Frequency Technology Means Good Quality

The compact Poskom VET-20BT features advanced, high-frequency technology, with 20mA and 90kV capabilities.

High frequency means a strong power output, with stable/repeatable settings for consistent, high-quality images.

So you receive excellent images, with less need for retakes.

Easy to Use

In addition to being lightweight, compact, and cordless, the Poskom battery-powered portable x-ray generator is simple to use, with the option of programming your favorite settings so you don’t have to adjust the settings every time.

The collimator features a dual laser alignment system and a push-button light with a 30-second timer.

The Poskom portable X-ray generator is cordless, lightweight, and easy to use. Capture clear images fast with wireless tech and long-lasting battery life

If taking an x-ray anywhere, without the need for electricity or an external power source sounds good to you, click here to learn more.

The Poskom VET-20BT is available for affordable monthly payments (so it can pay for itself and earn a profit right away with use each month), as well as a 3-year warranty.

Written by: Dr. Tammy Powell, DVM

10 Strategies to Boost Your Vet Practice Online & Offline

Even in the beginning stages of planning your veterinary practice, it helps to think about marketing alongside all the practical considerations like financing, equipment, and staffing.

Marketing is how you let potential clients know who you are, and what sets you apart from the competition. It’s what helps you bring in more and more clients as your practice grows.

With that in mind, today we have a list of marketing ideas for veterinary practices. 

We’ll have in-depth articles on some of these topics down the line, so you can learn more. But for now, here are 10 ideas to inspire your plan for your very own practice…

1. Make Sure Your Website is Mobile-Friendly

Today, the largest pet-owning population in the US is Millennials. As you may have guessed, Millennials spend a lot of time online, especially on devices like smartphones.

So, it’s important to make sure your website shows up clearly and quickly not just on a computer screen, but also on a small, vertical smartphone screen. If you’re not sure whether or not your practice’s website is optimized for mobile, talk to your website host or manager.

2. Claim Your “Google My Business” Listing

This online listing is connected to Google Maps, and optimizing it can improve your rankings in online search results.

3. Content Marketing

This broad category includes things such as…

• Blog posts and articles.

• Email newsletters.

• Client handouts and educational materials.

• Testimonials or case studies (success stories of some of your patients, published with their owner’s permission).

Content marketing works like this…

Clients read informative content from you. Then, when the time comes for their pet to receive care, they won’t even look anywhere else… They’ll want to bring their pet to you, because they already feel like they’ve gotten to know you—and that they can trust you—after reading your blog posts or newsletter.

So, this is a long-term strategy. The good news is, the work you put in can help to develop long-term client relationships and promote client retention.

Plus, this is a convenient way to update current clients on new services you’ve added to your practice, as well as any specials or promotions.

If you’re not sure where to start—or, if you don’t enjoy writing—consider working with a professional veterinary copywriter, who can guide you and help you create content.

4. Online Reviews

Don’t leave your online reviews to chance, or in the hands of difficult-to-please clients (who are often the only ones who remember to take the time to leave a review).

We’ll have a more in-depth article later, but some simple strategies to encourage good reviews are simply asking happy clients if they would mind leaving a review (but don’t place pressure, or tell them what to say), and making it easy with a “Review us now” button on your website or in a post-visit email.

5. Use Social Media

Your social media platforms can be great places to engage with your clients (and thus reinforce their bond to your practice). It’s also great for announcing updates to your practice, and sharing specials and promotions.

The occasional fun contest or giveaway (such as having a small prize for captioning a cute pet photo) can also encourage clients to interact with you, and strengthen your client relationships.

6. Create Videos

Next to Google, YouTube is the most used search engine.

So, creating useful or cute videos for pet owners can help your practice show up higher in online search results and nurture a client’s bond to your practice.

Fortunately, nowadays you don’t have to be a tech whiz or own an expensive camera to produce a reasonable quality video. Most modern smartphones have a great camera that can be used for this purpose.

Video ideas include a tour of your facilities, introductions to staff members, short educational content for pet owners, and “how-to” videos such as a demonstration on how to properly clean a pet’s ears or give a pet medicine.

Post the videos on your website and social media, and ideally on YouTube, too.

7. Start a Rewards Program

Consider punch cards for products such as parasite prevention or pet food, to encourage pet owners to return to you for purchasing these supplies.

8. Start a Referral Program

Create an incentive—such as a small discount on the next visit—for current clients to refer friends to you.

9. Build Relationships With Other Community Businesses

For example, offer a first free exam to pets adopted from the local shelter or rescue organization, so that these businesses will refer new clients to you.

Or, develop a relationship with a local grooming or boarding facility. They can refer to you, and vice versa.

10. Hold Classes at Your Practice

This could mean puppy or kitten, socialization classes.

Or, it could mean an educational evening for pet parents on nutrition, first aid, or other topics of interest.

Consider holding these classes a couple of times per month to create a positive perception of your clinic, and to find new clients who are interested in providing a high level of care to their pets.

There are many other marketing techniques out there, but this should give you a great place to start—and hopefully, it’s sparked some ideas for seeing your veterinary practice grow and thrive!

Written by: Dr. Tammy Powell, DVM