As a veterinarian, you go out of your way to make your patients comfortable. 

So, if you can do something to help dogs and cats have a better, less stressful doctor visit—while also giving your practice a competitive advantage—it’s a win-win!

Fear Free Helps Patients and Clients

Fear Free is a voluntary set of standards that can be implemented to the benefit of your patients’ mental and emotional health. It helps dogs and cats feel more at ease while visiting your practice.

As the Fear Free motto says, you’ll be “taking the ‘pet’ out of ‘petrified’.”

This improves your patients’ wellbeing. It can also make it easier for clients to bring their pets to see you since clients are more comfortable when their pets are at ease during a visit.

Also, Fear Free principles involve client education and empowerment. There are even online resources you can recommend to clients at Fear Free Happy Homes.

What Does It Mean to Be Fear Free?

Fear Free involves alleviating fear, anxiety, and stress in pets. To do this, it’s important to think about the visit from a pet’s perspective.

Along these lines, there are a few different aspects to think about for your practice, including…

• A pet’s physical and emotional comfort. To improve their experience, you could…

  • Have a calm, quiet place for treatments and procedures, with nonslip surfaces on floors and tables.

  • Use treats to distract pets during any unpleasant procedures such as vaccines or blood draws.

  • Make all needles single use only (i.e. change to a new needle to administer a vaccine after drawing it up).

  • Offer elevated platforms and hiding places for cats.

  • If possible, use separate entrances and waiting rooms for dogs and cats.

• Consideration for a pet’s sensitive nose. 

  • Clean with products that don’t have irritating, residual odors or cause “nose blindness” (this is where a strong odor causes temporary loss of a pet’s ability to explore the environment via smell, and this can create fear or nervousness).

  • Use pheromone products.

  • Consider air sterilizers to reduce odors that may be distressing to a dog or cat, such as odors of other pets, cleaning supplies, etc.

• Consideration for other senses such as hearing.

  • Instruct all staff to use calm behavior and “inside voices.”

  • If possible, integrate insulated walls to block noises from barking, or background noise from medical equipment.

• Client education.

  • Schedule appointments in a way that not only gives enough time for pets to acclimate to the environment but also allows for non-rushed appointments and adequate client education.

  • Make take-home Fear Free resources available to clients.

• Medical records.

  • Add standardized measures of the patient’s emotional health, physical pain, and level of stress during each visit to the medical record.

  • Use this information to improve a patient’s experience and emotional health.

• Team culture and training.

  • Educate all team members on Fear Free principles, and use standard operating procedures.

  • Recognize and celebrate successes.

• Maintaining a high standard of Fear Free care.

  • Teach staff to observe a pet’s body language so improvements can be made if a pet shows signs of fear, anxiety, or stress.

  • Include pre-visit preparation to help clients bring their pet in as calm a state as possible.

How to Seek Fear Free Certification®

If you decide to implement Fear Free principles, you can seek certification. 

This certification is something you can display so clients understand the measures you’ve taken to set yourself apart as a practice, and how it all makes for a better experience for their pets.

Fear Free Certification® can be sought by individual veterinarians, by pet professionals (trainers, groomers, etc.) and by animal shelters.

You can also seek certification as a veterinary practice.

Individual certification is great. But, certification of your entire practice promotes Fear Free culture as a part of everything your team does.

To seek certification, check out the Fear Free website, where you can do a self-assessment, and when you’re ready to schedule an onsite visit with a Practice Certification Veterinarian to get your Fear Free Certification®.

Certification even includes marketing materials, to help you show off your amazing achievement to clients so they understand the value you deliver.

Written by: Dr. Tammy Powell, DVM